The Did You Know? Campaign
IFS is vital to the health of the Connecticut economy. To ensure that the state’s key legislators understand the breadth, depth and importance of the industry to district voters, the Connecticut IFS Cluster developed an aggressive, targeted campaign directed to legislators during session. In 2009, Connecticut IFS unveiled the “Did You Know?” campaign, a series of posters and e-mails that included strong statements on the industry’s influence on jobs, taxes, revenue and the quality of Connecticut’s health care sector. The campaign renews with each session, placing ever stronger messaging in front of legislators with each installment.
Having received positive feedback on the campaign from multiple state government leaders, Connecticut IFS continues to serve as a unified voice of business on behalf of the industry. Below are this session’s facts and figures.